How to Report a Trademark Infringement: Tips & Steps

As a business owner, protecting your trademarks and intellectual property is vital. Unfortunately, trademark infringement can happen, causing damage to your brand and business. It’s crucial to take action as soon as possible to stop the infringing activity. In this article, we will guide you through the steps and tips on how to report a trademark infringement effectively.

What is Trademark Infringement?

Trademark infringement occurs when someone uses a trademark or service mark in commerce without the owner’s permission, and in a way that is likely to cause confusion, deception, or mistake about the source of the goods or services. The use of a trademark in a way that creates a likelihood of confusion is illegal and can result in monetary damages, injunctions, and other legal remedies.

Examples of trademark infringement include using a similar mark or design, selling counterfeit goods, or using a trademark in a way that implies endorsement or affiliation with the trademark owner. Trademark owners have the exclusive right to use their marks in connection with their products or services, and third-party use of those marks is not permitted without permission or a legal exception.

Trademark infringement is a serious offense that can harm a business’s reputation and profits. It is important for trademark owners to protect their intellectual property and take action against infringement.

Why Report Trademark Infringement?

Reporting trademark infringement is crucial for protecting your brand and intellectual property rights. Trademark infringement can lead to confusion among consumers, dilution of your brand, and even loss of revenue. By reporting trademark infringement, you are taking a proactive step towards safeguarding your business.

How to Identify Trademark Infringement

Identifying trademark infringement is crucial for protecting your brand and intellectual property. Here are some tips on how to identify trademark infringement:

Perform a Trademark Search

The first step in identifying trademark infringement is to perform a trademark search. This will help you identify any potential conflicts with existing trademarks. You can conduct a trademark search using the USPTO’s Trademark Electronic Search System (TESS) or through a trademark attorney.

Trademark Search Tips:
Search for exact matches, as well as similar marks
Search for misspellings or variations of your trademark
Search for similar goods or services to your trademark

Monitor Your Trademark

It’s important to monitor your trademark for any unauthorized usage. This can be done manually or through monitoring services that will alert you to any potential infringement.

Trademark Monitoring Services:
Google Alerts
Thomson CompuMark

Look for Signs of Trademark Infringement

There are several signs that can indicate trademark infringement, including:

  • Use of a similar or identical mark
  • Use of a similar or identical logo or design
  • Use of a similar or identical product or service name
  • Use of a similar or identical domain name or social media handle
  • Marketing or advertising that suggests affiliation with your brand

By keeping an eye out for these signs, you can identify potential trademark infringement and take steps to protect your brand.

Contact the Infringing Party Directly

Before escalating the issue, it’s worth attempting to contact the infringing party directly to try and resolve the matter amicably.

The first step is to send a cease and desist letter, which outlines the trademark violation and requests the infringer to stop using the trademark immediately.

What to Include in a Cease and Desist Letter:
– Introduction and explanation of your trademark rights
– Description and evidence of the infringement
– Request to stop using the trademark immediately
– Deadline for compliance
– Consequences of non-compliance

Make sure to keep a copy of the letter for your records. If the infringer responds, be prepared to negotiate a resolution or seek legal advice if necessary.

When to Contact the Authorities

If the infringing party refuses to comply with your cease and desist letter, or if the infringement is severe and warrants legal action, it’s time to escalate the issue by reporting it to the authorities.

In the next section, we’ll explore how to file a complaint with the appropriate authorities to address trademark infringement.

How to Report Trademark Infringement: Filing a Complaint with the Appropriate Authorities

If contacting the infringing party directly does not resolve the issue, the next step is to file a complaint with the appropriate authorities. This is especially important if the infringement is widespread or involves multiple parties.

The first step is to identify the appropriate agency or organization to file the complaint with. This can vary depending on the type of trademark and the jurisdiction it falls under. For example, in the United States, the United States Patent and Trademark Office (USPTO) is responsible for registering and enforcing trademarks at the federal level, while individual states may have their own trademark registration and enforcement agencies.

If you are unsure of which agency to file the complaint with, consult with a trademark attorney or conduct research online to find the appropriate agency in your jurisdiction.

Once you have identified the appropriate agency, review their trademark infringement complaint process and requirements. This may include filling out a specific form or providing certain documentation, such as proof of ownership of the trademark and evidence of the infringement.

Information Needed for Filing a Trademark Infringement Complaint
Evidence of the trademark ownership
Detailed description of the trademark infringement
Name of the infringing party or parties
Contact information for the infringing party or parties
Documentation of the infringement, such as copies of infringing materials or products

Be sure to provide as much detailed and comprehensive information as possible when filing the complaint to increase the likelihood of a successful outcome.

It’s also important to note that filing a complaint with the appropriate authorities may take time and patience. It may take several weeks or even months for the agency to review and investigate the complaint before taking action against the infringing party.

By filing a complaint with the appropriate authorities, you are taking a crucial step in protecting your trademark and intellectual property rights.

Report Trademark Infringement to Google

If you have identified trademark infringement using Google’s search engine or advertising programs, you can report the issue to Google. This can help remove infringing content and protect your brand. Here are the steps to file a trademark infringement complaint through Google’s reporting system:

  1. Go to Google’s Trademark Infringement Form.
  2. Select the appropriate option for the type of complaint you want to file, such as an ad, search result, or Google product.
  3. Provide your contact information and the details of your trademark and the infringing content.
  4. Submit the form to Google.

Google will investigate your complaint and take appropriate action if they determine that trademark infringement has occurred. Keep in mind that reporting a trademark infringement to Google may not necessarily result in the removal of the infringing content, but it is an important step in protecting your trademark rights.

Gather Evidence

When reporting a trademark infringement, it’s important to have evidence to support your claim. This evidence can include:

  • Examples of the infringing product or service
  • Dates and locations of the infringement
  • Proof of your own ownership of the trademark
  • Any correspondence between you and the infringing party

It’s important to gather this evidence as soon as possible to prevent the infringing party from destroying or changing the evidence.

When documenting the evidence, be sure to:

  • Take clear photos or screenshots
  • Keep detailed records of any correspondence
  • Save any physical or digital copies of the infringing product or service
  • Use a trademark monitoring service or tool to track potential infringements

Having strong evidence of the infringement can help your case when reporting to both the infringing party and the appropriate authorities.

Consult a Trademark Attorney

If you suspect that your trademark has been infringed, it is important to seek legal advice from a trademark attorney. A trademark attorney can help you understand your legal rights and options, and provide guidance on how to proceed.

A trademark attorney can help you:

  • Assess the strength of your trademark and the likelihood of success in a legal action.
  • Draft and send a cease and desist letter to the infringing party.
  • File a lawsuit in court to stop the infringing activity and obtain damages.
  • Defend against claims of trademark infringement brought by others.

While consulting a trademark attorney may come with a cost, it can help you protect your intellectual property rights and prevent future infringement.

Trademark Infringement Reporting Process

Reporting trademark infringement can be a straightforward process if you follow the appropriate steps.

  1. Identify the infringing party and their contact information.
  2. Gather evidence of the infringement, including screenshots, product samples, and other relevant documentation.
  3. Contact the infringing party directly to resolve the issue, such as through a cease and desist letter.
  4. If direct contact does not work, file a complaint with the appropriate authorities, such as the United States Patent and Trademark Office (USPTO) or the World Intellectual Property Organization (WIPO).
  5. If the infringement is happening online, report it to Google using their trademark complaint form.
  6. Consult with a trademark attorney for legal advice on your options and next steps.

When filing a complaint with the appropriate authorities, be sure to include all necessary information and documentation, such as the trademark registration information, evidence of the infringement, and contact information for both parties.

It’s important to follow up on your trademark infringement report to ensure that it is being addressed appropriately. You can check the status of your report with the relevant authority or Google.

Remember, taking legal action against trademark infringement is an option if the infringement continues despite your efforts to resolve it. However, prevention is key, and taking steps to prevent future infringement, such as trademark registration and monitoring, can save you time and money in the long run.

Follow-Up on Your Trademark Infringement Report

After submitting a trademark infringement report, it’s important to follow up on the status of your report to ensure that appropriate action is taken. Here are some tips for checking the status of your report:

  1. Check the email you used to file the report for any updates or responses from the appropriate authorities.
  2. Visit the website of the authority you filed the report with and look for any updates on your report.
  3. Consider following up with a phone call or email to the appropriate authority to inquire about the status of your report.

It’s important to note that the process of investigating and resolving a trademark infringement report can take time, so it’s important to be patient and persistent in following up on your report. Additionally, if you do not receive a satisfactory response or resolution to your report, you may need to consider taking legal action.

Take Legal Action Against Trademark Infringement

If the infringing party fails to respond to your cease and desist letter or if you are unable to resolve the issue through direct communication, legal action may be necessary to protect your trademark rights.

The first step is to consult with a trademark attorney to discuss your legal options, which may include filing a lawsuit for trademark infringement. Your attorney can help you prepare and file the necessary legal documents and represent you in court if necessary.

Legal Remedies for Trademark Infringement Description
Injunction A court order requiring the infringing party to stop using your trademark immediately.
Monetary Damages You may be entitled to recover monetary damages for losses incurred as a result of the infringement, such as lost profits or damage to your brand reputation.
Seizure and Destruction of Infringing Products You may be able to obtain a court order for the seizure and destruction of any products or materials bearing your trademark that are being used without your authorization.

It’s important to note that legal action can be a lengthy and expensive process, so it’s important to weigh the potential benefits and costs before pursuing this option. In some cases, alternative dispute resolution methods such as mediation or arbitration may offer a more cost-effective and efficient way to resolve trademark disputes.

Preventing Future Trademark Infringement

Now that you know how to report trademark infringement, it’s important to take steps to prevent future occurrences. Here are some tips:

  • Trademark registration: Registering your trademark with the USPTO can help prevent others from using a similar mark for similar goods or services. It also gives you legal grounds to take action against infringers.
  • Trademark monitoring: Stay vigilant by monitoring your trademark for potential infringement. This can be done manually or with the help of trademark search and monitoring tools.
  • Enforcement: Take action promptly if you become aware of infringement. This can help deter future infringement and protect your brand’s reputation.
  • Educate your employees: Make sure your employees understand the importance of protecting your business’s trademarks and how to identify potential infringement.
  • Review contracts: When entering into contracts or agreements, make sure that they include provisions protecting your trademarks.

By taking these steps, you can help protect your business’s intellectual property and prevent future trademark infringement.

Trademark Infringement FAQ

Here are some frequently asked questions and answers related to trademark infringement:

What is the difference between a trademark and a copyright?

A trademark protects a symbol, word, or phrase that identifies and distinguishes a brand, whereas a copyright protects original works of authorship, such as books, music, and art.

What should I do if I suspect someone is infringing on my trademark?

If you suspect someone is infringing on your trademark, you should gather evidence and consider taking legal action, such as sending a cease and desist letter, filing a complaint with the appropriate authorities, or consulting a trademark attorney.

How can I prevent trademark infringement?

You can prevent trademark infringement by registering your trademark, monitoring for infringing activity, and taking swift action against any infringements.

What are the consequences of trademark infringement?

The consequences of trademark infringement may include legal action, damages, loss of revenue, and damage to your brand’s reputation.

What is a cease and desist letter?

A cease and desist letter is a formal letter requesting that the recipient stop engaging in infringing activity, such as using your trademark without your permission. It can be a useful tool to resolve trademark infringement issues without resorting to legal action.

What should I include in a trademark infringement report?

You should include as much detail as possible in your trademark infringement report, including the name and contact information of the infringing party, a description of the infringing activity, and any evidence you have gathered.


Overall, reporting trademark infringement is crucial for protecting your business and intellectual property. It’s important to take steps to identify and gather evidence of infringement, contact the infringing party directly, and file a complaint with the appropriate authorities or Google. Consulting a trademark attorney and taking legal action may also be necessary in some cases.

To prevent future infringement, registering your trademark and monitoring for potential violations is key. And don’t forget to follow up on your report and take action if necessary.

Remember, taking action against trademark infringement not only protects your business, but helps to maintain the integrity of the marketplace for all businesses and consumers.

Additional Resources and Contacts

If you have encountered trademark infringement and need further assistance or information, there are various resources and contacts available to help you.

United States Patent and Trademark Office (USPTO)

The USPTO provides useful information on trademark law and offers online resources for reporting trademark infringement. You can also file a complaint with the USPTO against infringing parties. Visit their website for more information.

National Intellectual Property Rights Coordination Center (IPR Center)

The IPR Center is a government agency that serves as a centralized hub for agencies involved in the enforcement of intellectual property rights. They offer support and guidance on reporting intellectual property crimes, including trademark infringement. Contact them for more information.

Local Law Enforcement

If you believe criminal activity is involved, contact your local law enforcement agency to report the trademark infringement. They can investigate and take appropriate legal action.

Trademarks Attorneys

If you need legal support or advice on trademark infringement, a trademark attorney can provide professional assistance. Contact a reputable lawyer who specializes in trademark law for guidance and support.

Brand Protection Services

There are various third-party services available that can help you protect your brand from trademark infringement. They offer tools and resources for monitoring and reporting infringement. Some popular options include MarkMonitor and BrandShield.

By using these resources and contacts, you can take effective action against trademark infringement and protect your brand and intellectual property rights.

Gary Huestis Powerhouse Forensics

Gary Huestis

Gary Huestis is the Owner and Director of Powerhouse Forensics. Gary is a licensed Private Investigator, a Certified Data Recovery Professional (CDRP), and a Member of InfraGard. Gary has performed hundreds of forensic investigations on a large array of cases. Cases have included Intellectual Property Theft, Non-Compete Enforcement, Disputes in Mergers and Acquisitions, Identification of Data Centric Assets, Criminal Charges, and network damage assessment. Gary has been the lead investigator in over 200+ cases that have been before the courts. Gary's work has been featured in the New York Post and Fox News.
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